Zac Johnson is a marketing expert who helps online brands and businesses get the most out of their data and marketing efforts. Read more on his blog. Having a great contact form on your site is one of the most overlooked factors when creating a business or brand online. Not having a fully functional contact form can result in the loss of customers, angering existing customers who need support and simply making your brand look unprofessional in the process. When it comes to contact forms, it's surprising to see how many sites are doing it wrong. Such examples include not having a contact form at all, using outdated form, having links that go directly to an email address and much more. In this article, we are going to make sure you have a great contact form on your site and have the opportunity to address every question your audience and customer base might have. While you might think a contact form is only a small component of a successful business, it's just the tip of the iceberg when it comes to the overall workflow and customer support automation of your business.
Make Sure Your Contact Form Includes these 3 Elements
Your site might already have a contact form in place, but if it doesn't have the following elements in place, you could still be missing out and losing valuable contacts in the process. While reading through each of the elements below, be sure to also look through our success stories of how workflow automation has helped other businesses and brands online.
Include Additional Contact Methods
Yes, your contact form is probably going to be the method of choice, but not everyone wants to use their email address or have time to wait for a replay. For times like these, a phone number, physical location, and live chat support options should also be located on the same page as your contact form. With so many different options for buying products and getting services online these days, having an immediate support solution can mean the difference between getting and losing a sale.
