Simple and Non Technical
What do you do if the MailChimp marketing automation workflow tool is simply not powerful enough for you? MailChimp is a great email marketing tool. In fact, by most accounts, it is the most popular of the truly simple email marketing tools for the SMB market. The MailChimp marketing automation workflow tool is great for marketers. The MailChimp marketing automation workflow tool allows a non-tech user to manage events, triggers, and simple workflows in MailChimp.
Complex Mailchimp Marketing Automation Workflow Use Cases
However, there are plenty of complex Mailchimp workflow use cases where you might want to be able to hack the MailChimp API to do things that are a little non standard. If you are a developer, and you want to create a MailChimp marketing automation workflow or other type of workflow that is not completely standard, then you might be interested in the example use case and workflow hack that we did to MailChimp using ProcessMaker I/O. Let me tell you more about our sample Use Case.
ProcessMaker I/O Sample Mailchimp Workflow Use Case
We had a prospect reach out to us the other day with an interesting Mailchimp workflow use case. We felt that her requirement would make for an interesting sample process in ProcessMaker I/O so we built it. Workflows are incredibly easy to build in ProcessMaker I/O thanks to the extremely developer friendly API and API documentation in the product. (Hint: If you have a use case or want to just try something outlandish, give us a shout.) This company wanted to do something that seemed relatively simple. However, the requirement falls just beyond the scope of the built-in Mailchimp Marketing Automation Workflow. This is the kind of advanced and more customized workflow that is perfect for ProcessMaker I/O.
