The benefits of intelligent automation offer great advantages and are a tempting option for organizations seeking digital progress in 2024. AI and machine learning-infused tools top lists of strategic must-haves while promising $6.6 trillion in productivity gains over the next six years. But not so fast: not every process is ripe for intelligent process automation, hyperautomation, or business process automation. Some require tight coordination between machines and team members. Let’s explore the seven areas of business that benefit from skills and talents that are uniquely human. [free_trial type="create"]
Igniting brand new ideas
Where were you when your latest big idea struck? On a walk? Drifting in the early-morning surf? Many people tend to have their best ideas while taking a shower. Scientists refer to this phenomenon as the 'shower effect'. AI and automation are powerful tools for parsing massive data troves. They can reveal new ‘whats’ to think about, but don’t lose sight of the irreplaceable human ‘hows.' Let automation gather data, then use it as a sounding board for your team to tug apart and brainstorm. Once you're aware of your strategy, your organization can start automating tasks, reduce costs, lessen human errors, and begin the digital transformation journey.
Customer relationship management
Phoning into support is a no-go for many of today’s consumers. In fact, one-third say they’d prefer to shop at the mall on Christmas Eve . But, as complexity bloats, customers prefer a human on the other end of the line. While speed and convenience rank high in satisfaction factors, more than 8 in 10 prefer a ‘knowledgeable and pleasant’ agent when . Think of it as a pyramid. The more basic and straightforward the question, the more reason for automation. But more layered, critical inquiries, or those rich with tangents, are best handled by your most proficient human staffer if you want an optimal customer journey. Automating customer support might sound like an alluring quick win, but savvy users are outsmarting boardroom strategy. Establishing is key because consumers are getting just as clever. Recently, netizens found a way to evade ChatGPT subscription fees. How? By simply asking a car dealership’s GPT-powered chatbot to aid with their Python coding. An AI tool might market swift implementation, but that doesn’t mean you can instantly turn a blind eye.
