What we believe, how we lead, and the values that shape us.
Trusted and recognized.
From small teams improving day-to-day operations to enterprises orchestrating complex systems and decisions, we support organizations at every level.
businesses rely on Decisions
of rules processed per hour
years of industry expertise
More than two decades ago, we started with a simple belief: the people who understand how their business works should be able to build and control how its processes run.
With the right tools, teams can move faster, adapt more easily, and operate with greater clarity and control.
That’s why Decisions exists.
We give organizations one platform to automate, orchestrate, and govern the processes behind their business—from the everyday to the mission-critical.
The people who understand the business best should have the power to build and control how it runs—without waiting on developers or IT backlogs.
Speed without oversight creates risk. The best automation makes things faster and clearer at the same time—so you always know what's happening and why.
Our platform is built to adapt. As new technologies emerge, Decisions adjusts—so your investment grows with you, not against you.
The way we build, lead, and grow starts with what we value. These principles shape our decisions, our culture, and the way we show up for our customers and each other.
Our leadership brings deep experience in building companies, scaling operations, and advancing how organizations automate, orchestrate, and improve work.
Chief Executive Officer
Giles Whiting leads Decisions as CEO, bringing more than 20 years of experience driving growth and transformation across SaaS, technology, and private equity. He previously served as CEO of parcelLab and COO/Managing Director at Forsta. Earlier, he led global operations at SoftBank, where he oversaw strategic turnarounds and successful exits. A Harvard graduate and U.S. Air Force veteran, Giles also serves on multiple boards and is committed to advancing community impact through his leadership.
Decisions works with organizations of all sizes, from teams improving day-to-day operations to enterprises orchestrating complex systems, decisions, and AI-driven processes.
Decisions brings workflows, rules, AI orchestration, and governance together in one platform. Instead of stitching together separate tools, organizations can build, automate, and control how work runs in one place.
Whether you're looking to automate workflows, orchestrate AI, or bring order to complex operations, let's talk to determine how we can help.
AI should enhance decision-making, not replace accountability. We believe in giving organizations the tools to govern AI—not just deploy it.
Chief Customer Officer
Brian Reale serves as Chief Customer Officer at Decisions. He previously cofounded ProcessMaker and was the company’s longtime CEO, a role in which he guided ProcessMaker through two decades of global expansion prior to its merger with Decisions. His background includes founding Unete Telecomunicaciones, supporting BPMN education initiatives in Latin America and Spain, and holding other senior technology leadership roles. Brian earned his bachelor’s degree from Duke University and was a Fulbright Scholar in linguistics.
Chief Technology Officer
Heath Oderman co-founded Decisions and has been leading its development and delivery teams since 2010. Heath is a self-described workflow and rule nerd and is passionate about helping organizations automate and optimize business processes. Prior to Decisions, Heath held positions in development at Symantec and Transparent Logic.
Chief Product Officer
As Chief Product Officer at Decisions, Will Petterson leads the vision and direction of the company’s product strategy. During his more than 11 years with Decisions, he has advanced through leadership roles spanning support, client services, customer experience, product, and engineering. That broad experience gives him a unique perspective on how to build products that meet customer needs while advancing the platform’s long-term innovation. Will earned his BA in philosophy from Christopher Newport University.
Chief Financial Officer
Krishna Vallabhaneni heads finance and accounting at Decisions. With nearly 20 years of diverse experience across tech start-ups and multinational companies, Krishna has played integral roles in SaaS environments, leading teams in Finance, Accounting, Sales Operations, and Data Analytics. His contributions were instrumental to CLEAR's successful IPO in 2021, reflecting his passion for solving complex challenges through cross-functional collaboration and continuous improvement.
Senior Vice President of Sales
Chris Bugg is the Senior Vice President of Sales at Decisions, bringing deep leadership experience across enterprise technology sales, consulting, and defense. He previously served as Vice President of Sales at Decisions and held leadership positions with ViaSat, Harris Corporation, and Measure Consulting. A former U.S. Navy strike fighter pilot, Chris has a B.S. in Ocean Engineering from the U.S. Naval Academy, an MPP from Duke University, and an MBA from Duke’s Fuqua School of Business.
Senior Vice President of Marketing
Darr Gerscovich leads the Marketing team at Decisions. He brings deep expertise from successful companies in the space, most recently serving as the Fractional CMO at Camunda and the VP of Product & Solution Marketing at Appian. Darr is a seasoned San Francisco Bay Area executive, having led marketing teams at fast growing B2B technology start-ups and global tech giants, LinkedIn and Yahoo. He is a graduate of the MIT Sloan School of Management, holds a BA from the University of California (San Diego), and is a wannabe hockey player.
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The platform is designed for the people closest to the work to shape how it runs, while still supporting governance and control. That means business and technical teams can work together without every change depending on developer backlogs.
Decisions treats AI as something to govern, not just deploy. AI can enhance speed and decision-making, but it should operate with intention, visibility, and oversight.
Yes. Decisions is built to support everything from simple approvals and task automation to complex, cross-system operations with governed decisions, AI, and full auditability.
